My workshops give you a chance to hone your copywriting skills.
They’re for people who write all kinds of text, from simple adverts to complicated reports. Their text is meant to connect them with other people – customers, prospects, colleagues, share and stakeholders and other members of their audience. So it has to be composed well.
That’s where my workshops come in.
How does that work?
All my workshops are tailor-made. You choose the level and emphasis. For example:
- Simple words, well phrased – effective writing for different audiences.
- Sell with words – attractive language as a sales tool.
- Evoke the right emotion – how to use your imagination.
We can also focus on specific communications, which are selected by you, such as emails, website pages, media contents, articles, news releases, reports or briefings.
What do we work on?
We concentrate on issues that are important to you. Or problems you have to solve. And we work on a text that responds to a real-life situation.
The workshop can take place in your office, a venue of your choice or online via a video link. It usually lasts a full working day. We can also break it up in smaller units, spread across a few days.
In any case, you get my full personal attention. A workshop can be for one person or a small group of colleagues.
What do you get?
You start with a series of practical yet entertaining exercises. They help you learn professional techniques I mastered during more than 20 years of copywriting. Then, applying what you’ve learnt, you compose a text.
You can write from scratch, redo a text or use a draft you’re already working on. You set your own pace, I help you reach your goal with hands-on guidance and useful tips.
This way you gain an insight into what makes copywriting successful. You’re also inspired by new ideas. And you get a handy reference guide, which you can use immediately in your work.
Am I experienced?
Yes, over the years I’ve conducted many workshops for companies, public sector organisations, educational institutions and charities. Here’s what participants say about my workshops.
If you’d like to discuss how my workshops can improve your writing or help your colleagues to write well, please phone or email me.