More and more clients ask me to develop the writing skills of their staff. These people have to write all kinds of text, from simple emails to complicated newsletters. Or they have to produce a report, supply website content or deliver a speech.
And more often than not, their text has to get results. For example, in terms of increased awareness and sales, shareholder support or customer satisfaction. These results help to determine the success of their organisation. So the text has to be composed well.
That’s where clients bring me in. I sharpen people’s writing skills through training. I also give them the tools to rouse their language, so that it connects with people. And I coach individuals, brands, companies and institutions to find their voice.
What is this writing training?
My writing training usually takes place in workshops. These events can cover different subjects, including:
- Simple words, well phrased – about writing successfully for different audiences.
- Sell with powerful words – about using attractive language as a sales tool.
- Evoke the right emotion – about applying imagination to get positive reactions.
I also conduct workshops that focus on different types of communications such as articles, news releases and briefings.
Who are the workshops for?
Sometimes my workshops concentrate on issues for specific groups such as bankers, lawyers and engineers or customer service executives, marketing managers and corporate communicators.
But all the time they are for people who want to become an effective and imaginative writer.
Whether you write occasionally or regularly doesn’t matter. And you don’t need writing experience. The workshops give you an insight into what makes writing successful. To achieve that aim you learn the professional techniques I mastered during more than 20 years of copywriting.
What happens in a workshop?
Each workshop consists of practical yet entertaining group exercises, followed by dedicated one-to-one spells with me. I make the workshops useful with exercises based on real situations.
In the course of a typical workshop you compose a text. You can write from scratch, redo a text or use a draft you’re already working on. You set your own pace, I help you reach your goal.
Where are these workshops?
I conduct bespoke in-house workshops but also organise open events for small groups of people from different organisations and backgrounds.
If you’d like to talk about an in-house workshop or hear about the next open event, please call me.