Workshops

My workshops give you a chance to hone your copywriting skills with personal training.

They’re for people who write all kinds of text, from simple emails to complicated reports. Their text is meant to get and keep them connected with other people – customers, prospects, colleagues, share and stakeholders and other members of their audience. So it has to be composed well.

That’s where my workshops come in in.

You have a choice of three workshops:

  1. Simple words, well phrased – effective writing for different audiences
  2. Sell with words – attractive language as a sales tool
  3. Evoke the right emotion – how to use your imagination

Each of these three workshops has its own level. It’s like beginning, intermediate and advanced.

How does that work?

All my workshops are tailor-made. You choose the level and we focus on specific communications, which are selected in advance by you, such as website pages, media contents, articles, news releases, reports or briefings.

We also concentrate on issues that are important to you. Or problems you need to solve. And we work on a text that responds to an actual situation.

The workshop takes place in your office, venue of choice or online via a video link. It usually lasts a full working day. We can also break it up in smaller units, spread across a few days. In either case, you get my full personal attention.

What do you get?

You start with a series of practical yet entertaining exercises. They help you learn the professional techniques I mastered during more than 20 years of copywriting. Then, applying what you’ve learnt, you compose a text.

You can write from scratch, redo a text or use a draft you’re already working on. You set your own pace, I help you reach your goal with hands-on guidance and useful tips.

This way you gain an insight into what makes copywriting successful. You’re also inspired by new ideas. And you get a handy reference guide, which you can use immediately in your work.

Is this my first workshop?

Over the years I’ve conducted many workshops for companies, public sector organisations, educational institutions and charities. Here’s what participants say about my workshops.

If you’d like to discuss how my workshops can improve your writing or help your colleagues to write well, please let me know. You can phone or send me an email, telling me where and when to call you.